I often find myself thinking of privacy, data ownership, leaks, etc…
So on that, the COVID Alert app operates on a model I can get behind. It uses bluetooth handshakes to know who’ve you been in contact with. How neat is that! It records the IDs of people you’re around, and if anyone one self-reports as a COVID case, the numbers get pushed down to you and your phone checks it against people it’s been in contact with. Super snazzy. Get yours today!
But again, on data ownership. I don’t want to get dystopian, but the future could, and maybe should boil everyone down to numbers…
I’m out!
No wait, here me out. I don’t necessarily mean barcode tattoos and stuff… But we all basically have ID numbers as it is anyway, right? Got a SIN card? A driver’s license? Health card? These are all unique numbers, but also ones you shouldn’t really be sharing all willy nilly.
You should own your info, and only be an ID to an organization.
What personally identifiable information does a company even need about you anyway? I get it that the advertising models work on demographics and such, but do they need to be all up in your face?
I know I’ve played my share of freemium games, and I honestly don’t mind incentivized ad watching when I choose to “power up” or get in game currency, but to throw them in my face at ridiculous milestones in the game is outlandish.
Why you talking games?
Well I know the ads I receive are different than the ads my wife sees, and while I can respect this, in the current business model of apps, I’m sure they are taking way more information than they need to, and it’s obscure!
Well then what should they do?
I don’t know, but I’ll talk about it with anyone who ponders these crazy things like me. I’ve labeled my ideology a “human framework” and I know that feels like an odd, near cultish thing to say, but there is a crazy and chaotic world out there with huge economic divides and various other injustices.
Can you fix it?
Pfft, no. But I can dream! And dream I shall! I dream of a time when WE are the gatekeepers of OUR information. I want to be able to granularly share information I am comfortable with sharing. If I want the whole wide world to see me as HUMAN#49827629871, then that is what I will be. If I choose to share my name/age/height/weight/annual income, I want to choose who needs to see that, and have them present a business case to view the info. The key word being VIEW. No selling info.
Wait, isn’t that some sort of business model for some things?
Well it very likely would be. But Right now, we give our information to huge organizations and they seem to make more money than we do from our info… So how is that fair!?
When’s my turn to get paid!
Paid, well now, how would one get paid… Money… What’s it even good for! Well, how about this idea… Profit sharing on a per use % base. How about I use Apple Music as an example?
I’m listening (hah!)
I currently pay for a family music streaming app. It’s a flat rate I pay to Apple, regardless of my consumption. Sure, they can take a cut to maintain the music library, and service delivery app, and that can be a cut of the original. For the rest, divide it amongst the music artist that were listened to during that subscription period. So, if I listened to say, 1 song by Ice Cube, and that was it, then he should get the full brunt of the remainder subscription fee that I paid beyond the share needed for app maintenance. If I streamed non-stop music, split it up amongst the artists by play time. If I listened to 12 minutes of Ice Cube, and I listened to a 100 minutes in total, 12% goes to Ice Cube!
Seems… fair?
It can go for lots of things in that model. And I’m sure you may have some thoughts of how to game that system, and I welcome those thoughts. Tell me these outlandish ideas are farcical and sniffles creators and innovation or something. I’d love to hear it.
You, actually think stuff like this?
Sure do! Sometimes can’t shut the the brain thinking off! I dare say I think fairness and equality are a good thing. I wish there was more of that kind of mentality in the governing body.
What are you going to do about it anyway?
I would like to revisit some shows I enjoyed and the “controlling” elements that oppressed people, and think about how they could be use in an equality fashion. Like, what about the episode of Community where they ranked people in apps! Maybe I’ll rewatch it, take notes, and fit it in to the new world order…. umm, “human framework”?